§ 1 — COMPANYpp. 1–3

Welcome to the AI Era

AI has changed everything about the way we use and build software.

01
AI creates better experiences
New interfaces. Improved capabilities and utility. Faster time to value. Not just in work, but also in our personal lives, hobbies and interests. We believe in solving not just the big problems, but the small problems that make our lives better.
solving problems, delivering value
02
Building with AI
Vibe coding and coding agents have arrived. New ways to build software, empowering teams to build more. We are all in on the future of building software.
vibing, all day every day
03
AI and Marketing
AI driven marketing has been a thing for a while, but latest developments have greatly accelerated content creation, audience discovery, and distribution. We use AI across the marketing stack.
vibing for build, vibing for distribution
DesignDevelopDistributeentry continues p. 4 →
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§ 2 — Peoplepp. 4–5
Alejandro Cantarero, founder of Orange Radish
Alejandro, June '26
From the desk of A. Cantarero\

Why are we here?

Hello —

AI is changing everything so fast. Building small demos and toy projects is no longer enough to really appreciate the depth of that change.

Orange Radish was built as a playground. A spot we can experiment with the full company lifecyle.

Build products that solve real problems. Play with design. Experiment with distribution, and understand the true art of the possible in this new era for software.

Alejandro
alejandro@orangeradish.com
orangeradish.com / about— end of notebook entry —